It's quite simple, but it's not easy. In short, a color consultant specializes in the complex effects of color and creates color solutions for a client's goals.
What are the complex effects of color that a professional color consultant resolves?
A color expert creates an attractive color design - one that engages us. But there's more to it than that. A color consultant combines color psychology, current trends, demographic statistics, and color design theories to come up with a successful informed solution. Add to that mix the science of visual and physiological effects – how color affects the human body – and you have a big picture of how color consultation works.
We compiled a list of common challenges that you may be facing with color. This may point the way to a solution within your organization or they may help you decide if you would benefit from consultation with a color professional who can solve any or all of these color challenges .
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