What is exterior commercial painting?

First impressions are everything. Whether it be personal or professional, the first impression someone has of you or your business helps shape how they’ll always feel about it. Bad first impressions are not only hard to shake – they can potentially lose your money. Hence why the exterior paint color of your business is important. When people pull up to your building, they make a multitude of conscious and subconscious decisions about your business. A shoddy paint job that doesn’t match the tone or brand of your business will almost certainly have an effect on a customer’s purchasing decisions.

Choosing the right color – based on color psychology – can really help your business.

Red

Red is the most dominant color to the human eye. It pulls focus from all of the other colors. It elicits feelings of excitement, strength, and confidence – but there are also some negative connotations. It can be perceived as aggressive or domineering. Red will grab attention, but sometimes too much.

Blue

In the marketing world, blue is often seen as professional and trustworthy. Think about banks – how many of them have the color blue in their logo? This is because blue has been found to elicit feelings of trust and dependability. If these are the ideals your business strives for, blue is a great color to choose.

Green

Green is the color of nature and wellness. Very few negative emotions are associated with the color green. It can evoke feelings of growth and serenity. Most often found in nature-based companies, green is a great color for any business trying to promote health, relaxation, and wellness.

Orange

Orange is the most exciting color. It’s vibrant and joyous and really catches the eye. It’s linked to motivation and enthusiasm. In marketing, orange is used to represent youth, playfulness, and energy. Think professional sports teams – tons use orange for their logos and uniforms.

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