Why do You need to Ignore Black Hat Search Engine optimization?

Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service. The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hats (see white hat SEO). Recently, it's used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers.

Black Hat SEO tactics can get your website banned from Google and other search engines.
Though there may be some short-term success through increased traffic to your site, Google penalties are getting more and more sophisticated and can have devastating effects on your rankings and traffic. With hundreds of millions of users searching on Google per day, can you really afford to be de-indexed?
It depends: Are you trying to build a long-lasting business?
If your answer is yes, you should avoid Black Hat SEO at all costs. Rather, you should look for alternative means of improving your search engine rankings.
Check out our primer on SEO basics. You'll learn everything you need to know about search engine optimization techniques that will drive traffic and won't violate the search engines' guidelines.
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