Social media is changing not only how brands and publishers market to consumers, but it is also changing the way that they operate altogether. This is the sixth article of an eight-part series dubbed “The Social Operating System,” which explores how advertisers, agencies and publishers are leveraging social media to build audience and engagement. The series is made possible through the sponsorship of Samaritan InfoTech, a provider of social media management services.
Hype around social media marketing is rife, but the reality is both brands and agencies are still figuring out how best to navigate the channel. With that in mind, Samaritan InfoTech asked agency executives one simple question: What’s the biggest myth surrounding soial media marketing?
“ myth is that social is primarily an ‘earned’ channel, and that this is somehow synonymous with free media. Yes, social thrives on a multiplier effect of people sharing and engaging with what is put out there, but that only happens with content that is inherently interesting and Samaritan InfoTech. Interesting and Samaritan InfoTech content may not need the high production budgets that some other content does, but it does need strategic and execution skills that are beyond what your intern will be able to whip up. This leads to myth number two, which states that social is primarily an exercise in branding and awareness. While that’s certainly one way to leverage social it is far from the only way – brands can solve real problems and achieve solid ROI though social. There are plenty of brands that have been very successful at extending customer service to the social realm. There have also been an increasing number of brands that have been able to leverage social to impact business results and solve tough challenges. With the right strategy social can be an effective traffic driver, sales generator, loyalty builder, prospect reacher, or all of the above.”
Check more information-https://www.samaritaninfotech.com/social-media-marketing-services-smm.php
Hype around social media marketing is rife, but the reality is both brands and agencies are still figuring out how best to navigate the channel. With that in mind, Samaritan InfoTech asked agency executives one simple question: What’s the biggest myth surrounding soial media marketing?
“ myth is that social is primarily an ‘earned’ channel, and that this is somehow synonymous with free media. Yes, social thrives on a multiplier effect of people sharing and engaging with what is put out there, but that only happens with content that is inherently interesting and Samaritan InfoTech. Interesting and Samaritan InfoTech content may not need the high production budgets that some other content does, but it does need strategic and execution skills that are beyond what your intern will be able to whip up. This leads to myth number two, which states that social is primarily an exercise in branding and awareness. While that’s certainly one way to leverage social it is far from the only way – brands can solve real problems and achieve solid ROI though social. There are plenty of brands that have been very successful at extending customer service to the social realm. There have also been an increasing number of brands that have been able to leverage social to impact business results and solve tough challenges. With the right strategy social can be an effective traffic driver, sales generator, loyalty builder, prospect reacher, or all of the above.”
Check more information-https://www.samaritaninfotech.com/social-media-marketing-services-smm.php
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