Where can I find the step-by-step guide to digital marketing?

A digital marketing plan is a document sharing the details for all the planning for your digital marketing campaigns or actions. It details, among other things:
- Short, medium and long term business goals.
- The strategies to achieve the goals at the digital level.
- The channels to use.
- Action and development plans.
- Investment and budget.
- The timing and roadmap.

According to Philip Kotler, considered one of the fathers of modern marketing, a traditional marketing plan serves: “to document how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It is also linked to the plans of other departments within the organization.”
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