SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business.
If this definition sounds too complicated — don’t worry. This article covers all of the terms above that to give you a better idea of how SMS marketing can enhance your digital marketing strategy.
SMS is one of the most useful marketing channels at your disposal for several reasons:
Ubiquity of Smartphones:- With nearly three-quarters of the US population owning smartphones, SMS is an excellent way to these reach customers directly. By including a link in this text, you can drive engagement with your business online.
Closes the Email Marketing Loop:- Although email and SMS marketing have many similarities in their strategy implementation, they work best in tandem. As mentioned earlier, you can use SMS to send instant notifications, while email contains more long-form content.
High Engagement Rates:- SMS engagement rates are astronomical compared to email, with 90% of SMS messages read within 3 minutes of receiving them. This makes SMS very helpful in delivering critical information with a high success rate.
Great for Emerging Markets:- If your business is trying to operate in countries where data is expensive and wi-fi is less common, SMS is a much better channel to communicate information.
Check more information-https://www.samaritaninfotech.com/sms-marketing-services.php
If this definition sounds too complicated — don’t worry. This article covers all of the terms above that to give you a better idea of how SMS marketing can enhance your digital marketing strategy.
SMS is one of the most useful marketing channels at your disposal for several reasons:
Ubiquity of Smartphones:- With nearly three-quarters of the US population owning smartphones, SMS is an excellent way to these reach customers directly. By including a link in this text, you can drive engagement with your business online.
Closes the Email Marketing Loop:- Although email and SMS marketing have many similarities in their strategy implementation, they work best in tandem. As mentioned earlier, you can use SMS to send instant notifications, while email contains more long-form content.
High Engagement Rates:- SMS engagement rates are astronomical compared to email, with 90% of SMS messages read within 3 minutes of receiving them. This makes SMS very helpful in delivering critical information with a high success rate.
Great for Emerging Markets:- If your business is trying to operate in countries where data is expensive and wi-fi is less common, SMS is a much better channel to communicate information.
Check more information-https://www.samaritaninfotech.com/sms-marketing-services.php
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